Etsy Psychology 101 - A Crash Course in Shopping [Kindle Edition]

Have you ever wondered how people shop? What influences a buyer to purchase one item and overlook another? If so, you need to read my new ebook "Etsy Psychology 101" where I answer all these questions and more.

 

The Psychologie of  Shopping

• How do people decide where to spend their money on the internet?
• How many times does a shopper view a product before purchasing?
• How long does a shop owner have to make a first impression with a potential buyer?

Marketing Techniques

• How to market an item so it looks like it's on sale, when it really isn't
• How to encourage an impulse purchase
• What is a loss leader, and how to use it to your benefit

ETSY Psychology

• Months with the highest sales
• Categories and sub-categories with the highest sales volume (excluding supplies)
• Most popular colors of sold items
• Most popular background colors
• How many items are for sale in an average shop
• Average wait time until that first sale
• Average selling price
• Average number of sold items
• Which day of the week has the highest sales

Plus results from a recent poll of over 100 Etsyians

• How do you manage your shop's finances
• How do you organize your paperwork
• What is your marketing plan?
• How do taxes make you feel?
• Do you keep track of mileage for taxes?
• Do you run your shop full-time?
• Outside of Etsy, where do you like to sell?
• Do you ever run sales?
• Is this your first entrepreneurial attempt?
• How do you feel about showcases?

Etsy Psychology 101



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Related: For the Ears, Glossar, Resources, Gift Guides

 

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